RFID JOURNAL

Latest Posts

Post Foods Adds NFC to Cereal Marketing Mix

Concertgoers accessed custom songs and video with their smartphones.

News June 18

Smarter Things

NXP's NTAG I²C NFC chip enables consumers and businesspeople to use smartphones to communicate with myriad electronic devices, cars and buildings.

News June 18

Marks & Spencer Embraces Change

Based on the benefits achieved from RFID-tracking all apparel—and recognizing the importance of omnichannel shopping—the U.K. retailer plans to tag all general merchandise in stores.

News June 18