Deprecated: Return type of Network::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Network.php on line 324

Deprecated: Return type of Network::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Network.php on line 337

Deprecated: Return type of Network::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Network.php on line 332

Deprecated: Return type of Network::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Network.php on line 350

Deprecated: Return type of Network::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Network.php on line 342

Deprecated: Return type of Network::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Network.php on line 358

Deprecated: Return type of Range::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Range.php on line 187

Deprecated: Return type of Range::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Range.php on line 200

Deprecated: Return type of Range::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Range.php on line 195

Deprecated: Return type of Range::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Range.php on line 213

Deprecated: Return type of Range::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Range.php on line 205

Deprecated: Return type of Range::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /www/rfidjournal_738/public/wp-content/themes/studio98-theme/includes/IPtool/Range.php on line 221

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/core/components/api/spam/Provider.php on line 149

Deprecated: Creation of dynamic property ET_Core_HTTPInterface::$expects_json is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/core/components/HTTPInterface.php on line 305

Deprecated: Creation of dynamic property ET_Core_HTTPInterface::$owner is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/core/components/HTTPInterface.php on line 307

Deprecated: Creation of dynamic property ET_Core_API_Spam_ReCaptcha::$data_utils is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/core/components/api/Service.php on line 244

Deprecated: Creation of dynamic property ET_Core_API_Spam_ReCaptcha::$API_KEY_REQUIRED is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/core/components/api/Service.php on line 247

Deprecated: Creation of dynamic property DW_Question_Answer::$DWQA_Woocommerce is deprecated in /www/rfidjournal_738/public/wp-content/plugins/dw-question-answer-pro/dw-question-answer.php on line 114

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/framework.php on line 824

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/framework.php on line 825

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/autoload.php on line 118

Deprecated: Creation of dynamic property ET_Builder_Library::$layout_tags is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/feature/Library.php on line 380

Deprecated: Creation of dynamic property ET_Builder_Library::$layout_width is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/feature/Library.php on line 383

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/class-dynamic-assets.php on line 1160

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/feature/dynamic-content.php on line 116

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 5713

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10375

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10543

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10565

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10585

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10614

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10643

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10675

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10699

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10733

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10769

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10800

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10948

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10970

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21046

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21050

Deprecated: Creation of dynamic property PB_Mustache_Generate_Admin_Box::$fields is deprecated in /www/rfidjournal_738/public/wp-content/plugins/profile-builder-pro/assets/lib/class-mustache-templates/class-mustache-templates.php on line 139

Deprecated: Creation of dynamic property ET_Builder_Code_Snippets_Library::$code_snippets_categories is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/core/code-snippets/CodeSnippetsLibrary.php on line 114

Deprecated: Creation of dynamic property ET_Builder_Code_Snippets_Library::$code_snippets_tags is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/core/code-snippets/CodeSnippetsLibrary.php on line 115

Deprecated: Creation of dynamic property ET_Builder_Code_Snippets_Library::$code_snippets_type is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/core/code-snippets/CodeSnippetsLibrary.php on line 116

Deprecated: Creation of dynamic property PB_Mustache_Generate_Admin_Box::$fields is deprecated in /www/rfidjournal_738/public/wp-content/plugins/profile-builder-pro/assets/lib/class-mustache-templates/class-mustache-templates.php on line 150

Deprecated: Creation of dynamic property ET_Core_PageResource::$location is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/core/components/PageResource.php on line 307

Deprecated: Creation of dynamic property ET_Builder_Module_Field_BoxShadow::$template is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/BoxShadow.php on line 17

Deprecated: Creation of dynamic property ET_Core_PageResource::$location is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/core/components/PageResource.php on line 307

Deprecated: Creation of dynamic property ET_Builder_Module_Woocommerce_Cart_Notice::$folder_name is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Woocommerce_Cart_Notice::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Woocommerce_Cart_Notice::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Woocommerce_Cart_Notice::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Woocommerce_Checkout_Additional_Info::$folder_name is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Woocommerce_Checkout_Additional_Info::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Woocommerce_Checkout_Additional_Info::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Woocommerce_Checkout_Additional_Info::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Section::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Section::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Section::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row::$child_item_text is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$child_item_text is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$additional_shortcode_slugs is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$advanced_setting_title_text is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Content_Restriction_End::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Content_Restriction_End::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Content_Restriction_End::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Field_Border::$template is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Border.php on line 48

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 79

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 98

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 117

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 136

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 157

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 199

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 200

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 201

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 203

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 204

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 205

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 206

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 207

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 364

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Transform.php on line 565

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Position.php on line 198

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Position.php on line 199

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Position.php on line 200

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Position.php on line 500

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/field/Position.php on line 583

Deprecated: Creation of dynamic property WPPB_Content_Restriction_Start::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Content_Restriction_Start::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Content_Restriction_Start::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_EditProfile::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_EditProfile::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_EditProfile::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Login::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Login::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Login::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_RecoverPassword::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_RecoverPassword::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_RecoverPassword::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Register::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Register::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property WPPB_Register::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324
One-to-One Reality - RFID JOURNAL
Deprecated: stripslashes(): Passing null to parameter #1 ($string) of type string is deprecated in /www/rfidjournal_738/public/wp-content/plugins/wordpress-seo/src/presenters/meta-description-presenter.php on line 60

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

One-to-One Reality

By Admin

RFID will create an extraordinary new opportunity to market to consumers while they shop.

Feb. 24, 2003 - A lot of people lost their head during the Internet mania, but perhaps none more than marketers. There was a great deal of talk and a lot of promises made about the ability to use the Internet to market directly to individual consumers. By using "cookies" -- software transmitted to the Web site visitor's computer -- you could identify each customer and track not just purchases, but the things he or she looked at on the Web. You could do one-to-one marketing on a mass scale.

Only it didn't quite work out like that. One-to-one marketing turned out to be a lot harder than any Web visionary imaged. For one thing, it was very difficult to collect and analyze data on a customer's Web movements in real time so that you could pitch them your denim jacket when he or she was shopping for a new fall jacket. There were also severe limits on the ability to personalize content dynamically for each customer.

Most online marketing systems are like Amazon.com's. After you buy something, they say: "Hey, you might also like this." This personalized marketing is not much different than a store handing you a coupon as you check out. The coupon is personalized based on what you bought today or over the past year using a loyalty card. But there is one serious shortcoming with these systems: they are pitching you after you've finished shopping. It's a bit like showing up at the prom looking for a date for next year's dance.

RFID has the potential to change the equation and let marketers reach consumers while they are in the store. That is, it will let retailers and manufacturers pitch products at the very moment the consumer is making purchasing decisions. In our Special Report this week, Turbo-Charged Marketing, we look at how relatively simple devices in the store will enable retailers to boost sales by promoting items related to those the consumer is looking at. If it turns out that retailers can boost sales, there is no doubt that these in-store devices will pay for themselves very quickly.

Once every item in the store has an RFID tag, all sorts of things become possible. Manufacturers and retailers can study behavior at the shelf and test the price elasticity of products. We may see not only one-to-one marketing, but also personalized pricing.

Few retailers are focused on this potential today. The reason is they believe it will be many years before every consumer product in stores have RFID tags. That is probably true, but the first trials of in-store technology are already underway (see Is This the Future of Retailing?). And the first deployments will begin late this year or in early 2004. These will be small. How fast they are expanded will depend not on the price of the tag or the reader (as every suggests), but on the return on investment. If RFID proves to be a way to significantly increase sales, as well as to cut costs, it could spread faster than a good joke on the Internet.

That's reason enough to begin looking at RFID's marketing potential right now. But there's an even bigger reason -- one-to-one marketing is going to require a lot more than putting new hardware in the stores. There will be some very basic things that can be done fairly easily, such as showing a pretzel advertisement to someone buying beer. But taking advantage of all the information RFID systems will likely provide will be very difficult for reasons explained the Special Report.

Even if companies get the right message to the right person at the right time, they also have to make sure they have the product to deliver. IT systems, like the supply chain itself, will need to stretch from the consumer all the way back to the manufacturer's suppliers. There's no value in turbo charging your in-store marketing if your supply chain is running on pedal power.

If you are starting to think about how RFID might be used to make the supply chain more efficient, then you should also be thinking about how to make your in-store marketing systems more efficient. The company that is able to get the two parts to work as one is going to sell more goods with lower costs. I'd hate to be that company's competitor.

Mark Roberti is the Editor of RFID Journal. If you would like to comment on this article, send e-mail to
mroberti@rfidjournal.com.


Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

Deprecated: Creation of dynamic property ET_Builder_Module_Image::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Image::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Image::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Image::$_original_content is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

Deprecated: Creation of dynamic property ET_Builder_Module_Menu::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Menu::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Menu::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Menu::$_original_content is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow::$child_item_text is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow::$_original_content is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow_Item::$advanced_setting_title_text is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow_Item::$settings_text is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow_Item::$text_shadow is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow_Item::$margin_padding is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow_Item::$_additional_fields_options is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Social_Media_Follow_Item::$_original_content is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/rfidjournal_738/public/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686