Beontag Launches Global Rebrand to Mark Next Phase of Growth

Jun 05, 2023Beontag, a provider of Internet of Things (IoT) solutions such as labels and digital tags, has announced that the next phase in its development will culminate in a new brand launch reflecting its values, ambition and mission. The Brazilian company says it believes its multicultural business can "enable positive change and take meaningful action and inspire, as well as enable clients to do the same." With operations in more than 15 countries, the firm offers end-to-end products for a range of industries and businesses.

Beontag has experienced a great deal of growth in the past year, emerging as one of the world's largest RFID tag manufacturers (see Beontag Eyes Niche Growth in RFID, IoT Technologies; Label Company Beontag RFID Acquires Confidex; Beontag Plans New U.S. Factory with Sustainability; Beontag RFID's VP Reveals the Firm's Global Strategies; and Beontag Acquires Adhesive Company Technicote). The company says its new branding signifies a commitment to "enabling the future" via its portfolio of IoT solutions and sustainability-minded products, and that it aims to expand worldwide communication between companies, products and individuals.

"We believe that every item can—and should—have a digital voice," said Ricardo Lobo, Beontag's chief executive officer, in a prepared statement. "By providing a diverse, innovative and sustainable suite of solutions that enable the communications between products and people, we can deliver our mission to enable the future of business across a wide range of global sectors."

Barbara Dunin, Beontag's director of ESG, marketing and communications, added in the statement, "We have taken the time to make sure that our new brand not only reflects the Beontag business today, but will also represent our vision and values for the future. We know what we want for our people and our customers, [which] is to live in a world that works better, faster and smoother for everyone. We also hope that this brand refresh is an important beacon to the many diverse businesses now in our global portfolio. Beontag is one company, one brand, one vision, built on the strength of many businesses and thousands of people across the world."

Filippo Vidal, the director of Beontag's partner FutureBrand, based in São Paulo, noted, "Beontag's values and solutions inspired the creation of the brand purpose that focuses on a core commitment to building a seamless world. With this in mind, we reinvented Beontag in a way that still respects the corporate legacy, but also gives a unique and engaging personality to the brand: always on, cosmopolitan, smart, easygoing and straight to the point. This translated into a visual identity that symbolizes the expansion of communication with a techy style and elegant touch and presents to the world Beontag's new vision of the future."